The Facts 🤓  


1) 64% OF CONSUMERS PURCHASE AFTER WATCHING BRANDED SOCIAL VIDEOS (TUBULAR INSIGHTS)

 

2) VIDEO POSTS ON FACEBOOK HAVE 135% GREATER ORGANIC REACH THAN PHOTO POSTS (SOCIAL MEDIA TODAY)

 

3) TOP THREE MOST EFFECTIVE TYPES OF VIDEO CONTENT: CUSTOMER TESTIMONIALS (51%); TUTORIAL VIDEOS (50%); DEMONSTRATION VIDEOS (49%) (CURATA)

 

4) WHERE DO CONSUMERS ENGAGE WITH BRANDED VIDEOS DAILY? 49% ON FACEBOOK, 32% ON YOUTUBE, 24% ON INSTAGRAM, 22% ON SNAPCHAT, AND 22% ON TWITTER. (TUBULAR INSIGHTS)

 

5) COMPANIES USING VIDEO ENJOY 41% MORE WEB TRAFFIC FROM SEARCH THAN NON-USERS (SMALLBIZTRENDS)

 

6) VIEWERS RETAIN 95% OF A MESSAGE WHEN THEY WATCH IT IN A VIDEO, COMPARED TO 10% WHEN READING IT IN TEXT. (WIREBUZZ)

 

7) 90% OF USERS SAY THAT PRODUCT VIDEOS ARE HELPFUL IN THE DECISION PROCESS (HUBSPOT)

 

8) 59% OF SENIOR EXECUTIVES AGREE THAT IF BOTH TEXT AND VIDEO ARE AVAILABLE ON THE SAME TOPIC ON THE SAME PAGE, THEY PREFER TO WATCH VIDEO (DIGITAL INFORMATION WORLD)

 

10) SOCIAL VIDEO GENERATES 1200% MORE SHARES THAN TEXT AND IMAGES COMBINED (SMALLBIZTRENDS)

 

11)  INCLUDING A VIDEO ON A LANDING PAGE CAN INCREASE CONVERSION RATES BY 80% (UNBOUNCE)

 

12) 5% OF VIEWERS WILL STOP WATCHING A VIDEO AFTER 1 MINUTE AND 60% WILL STOP WATCHING BY 2 MINUTES. (VIDEO GURU)

 

13) VIEWS OF SPONSORED VIDEO CONTENT JUMPED 256% SINCE 2016 (TUBULAR INSIGHTS)

 

14) VIDEO IN AN EMAIL LEADS TO 200-300% INCREASE IN CLICK-THROUGH RATES (HUBSPOT)

 

15) 92% OF MOBILE VIDEO CONSUMERS SHARE VIDEOS WITH OTHERS (RENDRFX)

 

16) VIDEO HAS BECOME A MUST-HAVE FOR SAVVY MARKETERS. OF THOSE AT COMPANIES THAT HAVE CREATED AT LEAST TWO VIDEOS IN THE LAST YEAR, 48% CREATE 4+ VIDEOS EVERY MONTH AND 27% CREATE 6+ VIDEOS EVERY MONTH. (TUBULAR INSIGHTS)

 

17) 76% OF PEOPLE SAY THEY WOULD SHARE A BRANDED VIDEO WITH THEIR FRIENDS IF IT WAS ENTERTAINING. (WYZOWL)

 

18) BY 2019, GLOBAL CONSUMER INTERNET VIDEO TRAFFIC WILL ACCOUNT FOR 80% OF ALL CONSUMER INTERNET TRAFFIC (SMALLBIZTRENDS)

 

19) 51.9% OF MARKETING PROFESSIONALS WORLDWIDE NAME VIDEO AS THE TYPE OF CONTENT WITH THE BEST ROI (HUBSPOT)

 

20) ALMOST 50% OF INTERNET USERS LOOK FOR VIDEOS RELATED TO A PRODUCT OR SERVICE BEFORE VISITING A STORE (THINKWITHGOOGLE)